ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "12 - Get your pricing right"
Episode Synopsis
Pricing and marketing are joined at the hip. Ron Wood runs Pricing Insight which, as the name suggests, helps some of Australia and NZ's largest companies define and implements pricing strategies. In this episode he talks with Brendan about the mistakes to avoid, the process to follow in order to set value based pricing, and how to align marketing efforts with your pricing strategy.
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