Today we have Amy Sangster on the podcast. She got her start in YouTube back in 2012. And she created a whole bunch of videos that amassed a ton of views and she was published in several different places. In the first part of this interview we talk about all things business leadership, management, strategy, and how to think about your business. Do you want to grow it? Do you want to sell it? Do you want to pivot out of it? The second half of the interview is much more of a tactical side where we focus on YouTube strategy and the tactics that help you implement a YouTube strategy for your business - regardless of what type of business you have. A large business, a physical product business or an information business. Listen to discover: Amy's story and how she got started How to create YouTube videos that rank Software Tools to help title videos that rank - TubeBuddy and vidIQ How to identify topic opportunities Increasing watch time to organically rank higher on YouTube Edu-tainment - Being entertained while you learn Primal branding   SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode20/   Connect with Amy: YouTube: https://www.youtube.com/user/AmySangsterTV Website: https://www.amysangster.com Free Training: https://unemployedmovement.com/free-webinar/ Instagram: https://www.instagram.com/amysangster53/ Connect with Aryeh: Apply to Work with Me: https://insidethelionsdenpodcast.com/apply Instagram: https://www.instagram.com/aryehthebusinessman/

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