A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took their hybrid user program on the road instead.Guest speaker Nellie Greely from ServiceNow shares:Why they took the non-traditional approachHow they delivered consistent messaging while localizing the experienceLearnings and best practicesThe future of Knowledge moving forward

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