In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one! Zapier is an automation platform that helps you connect different apps to each other without code.Key Takeaways02:23 - Michael’s responsibilities as Creative Director03:30 - Zapier’s Brand Studio team05:59 - How to maintain consistency between Brand and Product06:49 - How a fully remote design team stays connected08:43 - Zapier’s recent rebrand16:32 - The red cord21:02 - Rebranding a rebrand32:56 - When processes need to adapt38:20 - Handling the emotional side of a rebrand42:21 - Redesigning the Zapier homepage44:57 - Getting buy-in on change and dealing with “design baggage”48:54 - Connecting the product to the homepage51:11 - Why quality and impact must be the same for design58:13 - Challenges the Zapier team is currently facing65:15 - What Michael is most proud ofLinks Zapier.comMichael on LinkedInMichael on TwitterInstrumentConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTubeWebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

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