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Listen "Gap Theory"
Episode Synopsis
“The best marketing tricks you need to know before you start marketing”. In this short 5-minute podcast. Gerard from Fractal discusses the power of Information Gap Theory and how you can best implement this marketing practice into your own copy writing and marketing.
From good examples to bad, Gerard goes into depth dissecting Information Gap Theory providing some blueprints on how you could start writing them today.
From good examples to bad, Gerard goes into depth dissecting Information Gap Theory providing some blueprints on how you could start writing them today.
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