ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen " Is Marketing About Tricking Customers, or Understanding People?"
Episode Synopsis
What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972?
In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service. However, effective marketing is actually about understanding the needs and desires of the target audience, highlighting the unique benefits of a product or service, and building trust and relationships with customers. Honesty and transparency in marketing are core tenants that will always result in beneficial customer relationships.
In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service. However, effective marketing is actually about understanding the needs and desires of the target audience, highlighting the unique benefits of a product or service, and building trust and relationships with customers. Honesty and transparency in marketing are core tenants that will always result in beneficial customer relationships.
More episodes of the podcast Innovate & Elevate with Fractal
Should You Fear Business Copycats?
16/03/2023
Is a Better Product Really All You Need?
09/03/2023
In God we trust