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Listen "Competing on Price: Why It's a Marketing Fail and What to Do Instead"
Episode Synopsis
If you're competing on price, you've probably failed in marketing.
Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs.
If you're a business founder, I bet that's not the kind of business you want to build.
Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs.
If you're a business founder, I bet that's not the kind of business you want to build.
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