In Clear Focus: Inclusive Marketing (Encore)

In Clear Focus
28/02/2023 29 min
In Clear Focus: Inclusive Marketing (Encore)

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Episode Synopsis

In Clear Focus: Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn't fit into what has been considered mainstream. Sonia discusses the success of Rihanna's Fenty brand and Target's focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.  

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