In Clear Focus: How To Use Customer Data with Dr. Sachiko Scheuing

In Clear Focus
16/07/2024 29 min
In Clear Focus: How To Use Customer Data with Dr. Sachiko Scheuing

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Episode Synopsis

IN CLEAR FOCUS: Dr. Sachiko Scheuing, Acxiom's European Privacy Officer and author of our featured book, "How to Use Customer Data," discusses effectively balancing data protection and marketing. Sachiko shares insights on navigating complex privacy laws, implementing robust data security, and fostering collaboration. Sachiko introduces the MaRCS protection check and recommendations for thriving in the evolving data regulation landscape, bridging the gap between marketing and privacy concerns.

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