ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Loyalty is Not Just for Customers"
Episode Synopsis
Companies do a lot to encourage customer behavior that favors their brand. Yet, like most things in life, loyalty is a two-way street. Who are you loyal to? Features the book, Why Loyalty Matters. For the blog Customer Experience Optimization: at http://customer.ology.com (4:35).
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