**Episode 34: The Five Must-Haves for Successful Listing Agents****Welcome Message**- Host: Bob Mangold, The Listing Coach- Podcast: If You List, You Last- Episode: 34- Highlights: Gratitude for listening, sharing, and downloading**Main Topic**- Focus: Five essential components every successful listing agent must have**Join the Community**- Facebook Group: Real Estate Asset Advisor- Engage: Share thoughts, comments, questions, and topics**Market Update**- Importance: Understanding employment numbers and their impact on real estate- Details: Employment trends, government statistics, and real-life implications for agents**Key Discussion Points**1. **Employment Numbers Analysis**   - Importance of job market understanding for real estate   - Discrepancies in government reports vs. private sector data   - Economic implications for real estate agents and clients2. **Five Must-Haves for Listing Agents**   - **1. Database of Likely-to-Sell Homeowners**     - Focus on demographics likely to sell in the next 6-36 months     - Examples: Divorce leads, home flippers   - **2. Unique Selling Proposition**     - Crafting a compelling elevator pitch     - Emphasizing results and proof of delivery   - **3. Effective Sales and Marketing Process**     - Creating competition for listings     - Detailed marketing strategies and client communication   - **4. Conversion Conversations**     - Moving beyond scripts to conversational selling     - Role-playing and practice for better client interactions   - **5. Comprehensive Listing Presentation**     - Outlining systems and processes in writing     - Providing proof of past results and clear schedules**Closing Thoughts**- Encouragement: Implement the five components for success- Resources: Join the Real Estate Asset Advisor Network for further guidance- Weekly Classes: Overview of services offered every Thursday at noon Eastern**Call to Action**- Website: www.creaoverview.com- Join the Facebook group and engage with the community**Final Note**- Reminder: "If you list, you last."Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

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