Listen "Episode #62 - What's happened with buyer's comp since the agreement?"
Episode Synopsis
Introduction Host Bob Mangold, the Listing Coach, welcomes listeners to this week’s episode. Topic: What’s happened to buyer’s agent compensation six months after the NAR agreement. Encourages listeners to join the Real Estate Asset Advisor Facebook group and connect at www.homebosslistinghub.com.Interest Rates Update Treasury Secretary Scott Besant notes interest rates have dropped weekly since the November election, now in the high 6% range. The spread between treasury note rates (e.g., 30-year vs. 10-year) is narrowing quickly, a positive sign. Atlanta Fed revised Q1 GDP from +2% to -1.5%, which may prompt the Fed to lower rates, benefiting mortgages, auto loans, and the economy. Besant predicts a profound positive impact on the housing market within weeks if rates continue to decline.NAR Settlement & Commission Trends Studies show commission rates dipped slightly after the NAR settlement but have largely recovered to pre-settlement levels. A report of 224,000 transactions found buyer and seller commissions stable five months post-August rule changes. Buyer’s agent commissions average 2.55%, unchanged overall, with slight variance by price point (e.g., 2.5% under $500K, 2.17% over $1M). Listing agent commissions rose slightly to 2.73% in January, up from 2.69% post-settlement. Half of surveyed agents report no significant commission changes, though negotiation by buyers and sellers has increased.Market Insights & Agent Value Sellers recognize offering buyer’s agent compensation drives sales; homes not on MLS sell for less. Agents must articulate their value—studies show little change in compensation reflects this success. In markets like Phoenix, excluding MLS limits exposure to millions of potential buyers, reinforcing the "when buyers compete, sellers win" principle. Emotional support and liability management (e.g., calming sellers during negotiations) remain key reasons agents are irreplaceable.AI in Real Estate A Spanish company attributed $100M in sales to “AI agents,” but this reflects AI answering queries, not replacing agents. AI enhances efficiency (e.g., 3 a.m. ad responses, scheduling calls), but liability ensures agents remain essential. Bob critiques the irony of attorneys decrying 3% agent commissions while taking 40% of the NAR settlement.Conclusion Six months post-NAR settlement, commissions hold steady, signaling stability for agents. Long-term outlook is positive as agents continue proving their worth. Bob signs off with the mantra: “If you list, you last”—tune in next week!Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com