In this in-depth interview, Dr. Yetty Ogunnubi discusses the importance of sustainability in brand management and shares her journey from growing up in a creative family to becoming a renowned brand strategist. Leading YD Company and Fashion Evo, she emphasizes authentic storytelling to bridge cultures and achieve global recognition. Dr. Yetty touches on the challenges faced moving back to Nigeria from the UK, the power of collaboration, and the crucial balance between local and international market focus. She provides valuable insights into mentorship, sustainability, and building successful businesses that resonate globally.00:00 Introduction: The Essence of Sustaining Success00:24 Dr. Yetty Ogunnubi: A Journey in Brand Management01:13 Early Influences: Growing Up in an Artistic Family02:20 Boarding School and the Intersection of Art and Science03:53 Discovering a Passion for Creativity and Business07:06 From Fashion Brand to PR: The Evolution of Dr. Yetty's Career15:43 Navigating Challenges: Transitioning from the UK to Nigeria25:28 Building a Global Brand: The Importance of International Recognition29:09 The Power of Collaboration and Strategic PR32:40 The Importance of Strategic PR33:11 Sustaining Success Beyond the Hype34:03 Key Elements for Effective PR36:39 The Role of Passion in PR38:59 The YD Foundation and Giving Back40:11 Mentorship and Supporting the Youth43:37 Lessons Learned and Personal Growth44:33 Impactful PR Campaigns49:58 Changing the Narrative of Nigeria59:02 Final Thoughts and ReflectionsPODCAST LINKS- Listen on Spotify: https://open.spotify.com/show/5jxKJw0iFz7WgkEYI34qPT- Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/idea-to-empire-with-byo/id1802606748- Watch on YouTube: https://youtu.be/5zj4FLPvF6MFOLLOW THE HOST:- Instagram: @bolayinkaobebe | @idea2empirepod- TikTok: @bolayinkaobebe- Twitter: @bolayinkaobebe- LinkedIn: Bola Yinka-ObebeCONNECT WITH DR. YETTY OGUNNUBI:- Instagram: @yettyd | @theydcompany | @fashionevostyle- LinkedIn: Dr. Yetty OgunnubiLike, Comment & Subscribe for More Business Insights!

Ver todos los episodios