Meaningful Metrics, Real Time Analytics and Media Performance in 2024 with Kelly Heilpern

ICS Podcast: Everything Digital
28/06/2024 41 min

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Episode Synopsis

Ammunition's Chief Strategy Officer Heilpern covers the setup of integrated campaigns for multi-touch sales cycles and the benefits of using real time analytics to inform the strategy. Covering media team skillsets, reporting frameworks and the wider media marketing mix, this episode is full of insights for all marketers.

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