An 'overnight success' is often many years in the making and that's certainly the case for the Our Cow empire.Husband and wife duo Dave McGiveron and Bianca Tarrant scraped together a deposit to buy a small cattle property in 2019 and fulfill their dream of being 'mad weaner producers'.With just one steer to their name, they launched a direct-to-consumer meat business which soon exploded into a meat subscription powerhouse turning over more than $40 million a year. But it hasn't been without sacrifice, failure and some hair-raising stories of tackling challenges head-on. Hear what it takes to build Our Cow with two people determined to tighten the connection between consumers and the producers of their food. takeawaysTransitioning from mining to farming requires significant lifestyle changes and sacrifice Drought taught valuable lessons about resilience and mindsetBusiness coaching helped shift their perspective from victim to controllerInnovating during crises can lead to new business opportunitiesThe subscription meat model provided stability and growthCrowdfunding engaged the community and provided necessary capital to scale up operationschapters00:00 Introduction and Exploring the Dynamics of a Husband and Wife Partnership in Farming08:56 The Journey to Owning a Farm14:22 Facing Challenges: Drought and Mental Resilience17:15 Innovating Through Crisis: The Birth of a New Business Model27:49 Navigating Growth: Challenges and Opportunities30:29 COVID-19: A Catalyst for Change36:54 The Subscription Model: A Lifeline for Survival42:00 Crowdfunding: Engaging the CommunityCheck out the meat subscriptions on offer at Our Cow - we think anyone directly supporting Aussie farmers deserves a plug!Explore more stories of Humans of Agriculture - don't forget to rate, subscribe, and leave a review!If you enjoyed this episode, share it with a friend and let us know your thoughts at [email protected]. 

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