In this episode, Pete interviews Oli Bridge, CMO of Bonjoro, based in the UK, exploring how you can do more on HubSpot with Bonjoro The HubDo Podcast is all about how to Do More On HubSpot. We talk with Software Vendors, Subject Matter Specialists, and End Users who share real stories of how to do more on HubSpot. Our episode is called “How to use personalized videos to win trust and convert more leads with Bonjoro + HubSpot” This is a super-interesting look at the difference between HubSpot’s native personal video capability, in HubSpot’s own Sales and Service Hub (Pro and Enterprise editions), and how Bonjoro adds unique value through personal video. Rather than focusing on business types, Bonjoro identifies use cases where Bonjoro has proven the ability to positively impact the business through quickly building trust in a personal way and at the right time. Examples include:1. Increasing trial conversions2. Reducing demo no-shows3. Quickly gaining traction on Trustpilot4. Gathering meaningful customer testimonials on a “Wall of Love” We also provide links below to excellent updated playbooks, explaining how your business can implement proven funnels and techniques for gathering testimonials to easily create your own “wall of love”. Bonjoro offers start with a free edition and works on all levels of HubSpot including Free and Starter editions. Highlights:1. 06:20 Key mistakes - timing really matters2. 07:04 Key mistakes - really personalise to the customer journey3. 08:18 How far HubSpot video can take you4. 09:38 Triggers - at the right moment5. 13:51 How CXL use video to increase trial conversions by 18%6. 15:15 People drop out of demos because they are anxious7. 15:39 Design Pickle reduce demo no-shows by around 22%8. 16:36 Ecommerce company Munk Store Denmark to #1 on Trustpilot9. 19:16 New trend “Wall of Love”, reviews in close proximity10. 20:40 Pricing and ungated downloadable playbooks  Explore Bonjoro on HubDo Marketplacehttps://ecosystem.hubspot.com/marketplace/apps/sales/sales-enablement/bonjoro Download Bonjoro Playbooks (ungated):https://www.bonjoro.com/videofunnelplaybookhttps://www.bonjoro.com/testimonial-playbook Connect with Oli Bridge on Twitter:https://twitter.com/oli_bridge Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP. Connect with Pete at:LinkedIn: https://www.linkedin.com/in/penichol/Email: [email protected] For questions about this episode, email [email protected] HubDo Podcast is a production of HubDo ApS Denmark.All rights reserved. 

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