In this episode Chris Melotti shares years of experience in working with HubSpot Agencies and End User Customers, to get the most from HubSpot, using quality content.We discuss examples of copy writing situations that went very well, to generate significant value for the customer’s business, as well as some red flags that indicate potential trouble ahead.Examples include the Gym owner who saved thousands on recruiting fees, through a well-crafted video ad; the medical device company who continues to engage and help customers through clever quizzes and calls to action.We also hear about the lawyer who learned the hard way, that his ability to write pages of legal-speak did not meet the mark as marketing copy.Chris’ years of experience and shared examples demonstrate:Aspects of various copy writing channelsDifferent forms of copy required for eachResulting in quality copy as a business investment, not a cost.Episode Highlights:2:30 What Agencies and End Users each need4:16 HubSpot is an engine, content is the fuel5:00 What is important about HubSpot Content5:30 What we do to help Agencies and Clients7:20 Red Flags that indicate trouble ahead7:37 “Here’s a good example: a Lawyer…”9:33 “what happened is, he came back to us”12:20 How diverse copywriting really is12:48 Example of Job Ads for a Gym12:58 “I said you know what?….”13:36 It doesn’t have to be a default article13:48 HubSpot loves active quizzes15:38 E.g. Content investment versus Recruiter Fees17:06 Example of a successful Quiz campaign17:43 “What we did was…”19:48 Why we don’t niche by industry21:02 Why journalistic writers are not copy writersAbout Melotti MediaPassionate Marketing Copywriters helping YOU engage customers successfully through valuable content.Handy Links for more information from Chris MelottiBooks: https://www.melottimedia.com.au/books/Melotti Media Campus: https://www.melottimediacampus.com/Website: https://www.melottimedia.com.au/Blog: https://www.melottimedia.com.au/blog/Podcast: https://www.melottimedia.com.au/podcasts/Connect with Chris Melotti:https://www.linkedin.com/in/christophermelotti/Chris Melotti on HubDo Marketplacehttps://marketplace.hubdo.com/en-US/apps/374010/content-services-with-chris Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.Connect with Pete at:LinkedIn: https://www.linkedin.com/in/penichol/Email: [email protected]: www.bookachatwithpete.com For questions about this episode, email [email protected] The HubDo Podcast is a production of HubDo ApS Denmark.All rights reserved.

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