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Listen "Bringing together indirect and direct sales with Kiflo PRM + HubSpot"
Episode Synopsis
In this episode with Philippe (Phil) Swamy, we explore the role of Partner Relationship Management (PRM) software, how it brings together direct and indirect sales and real examples of businesses that have migrated to Kiflo PRM from spreadsheets.We explore how companies that are in the early stage of their partner strategy, usually start with spreadsheets and soon find that they cannot manage the moving parts.Quite often, vendors know that partnering is important but to not have a developed partner program. Kiflo’s response has been to create an academy of materials to help create partner programs, based on industry best practicesEpisode Highlights:2.09 What is a PRM? (Manage your partners)2:56 Who needs a PRM like Kiflo?4:49 Spreadsheets & CRMs are flexible. But…8:53 Example one: Moved from spreadsheets9:59 “The problem: many moving pieces”11:42 “So what we did was…”12:47 “They needed your guidance on programs”13:30 This customer automated so many processes14:16 “The most important value Kiflo brought”15:18 5 years ago, PRM space was expensive18:15 example of trying to do this on HubSpot in ways that we would “not” advise.About Kiflo PRMA modern Partner Platform that helps SMBs drive sales growth with Partnerships.Handy Links for more information on Kiflo PRMIntro to Kiflo: https://kiflo.journey.io/p/702111109bec439ca97f66ad86b79cc6Interviews: https://www.kiflo.com/greatest-minds-in-partnershipsWebsite: https://www.kiflo.com/Academy (customer access) https://academy.kiflo.com/Connect with Philippe Swamy:https://www.linkedin.com/in/philippeswamy/Kiflo on HubDo Marketplacehttps://marketplace.hubdo.com/en-US/apps/394299/kiflo-prmYour host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.Connect with Pete at:LinkedIn: https://www.linkedin.com/in/penichol/Email: [email protected]: www.bookachatwithpete.com For questions about this episode, email [email protected] HubDo Podcast is a production of HubDo ApS Denmark.All rights reserved.
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