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Listen "How to do more revenue with PartnerStack + Hubspot"
Episode Synopsis
With partnerships in her veins from her earliest years, Negar Nikaeein is in her ideal role, helping both Partnerstack and clients, to grow revenues through best-practice partnering.We touch on common mistakes companies make, including trying to apply UTM codes to partner programs that are simply not effective in long sales cycles.We talk about the challenges of managing partner programs using spreadsheets that are separate from core CRM systems and the signs of when it’s time to implement a Partner Relationship Manager platform.And finally, a discussion about structuring teams for effective win-win partnering operations.Episode Highlights:03:19 Partnerstack ideal partners are B2B, especially B2B SaaS05:18 what partnering mistakes do companies typically make?05:39 “UK-based company issues with using UTM links”08:11 HubSpot can lay a foundation with proof points & partner pages10:35 the alternative companies us today, is spreadsheets11:04 “so he cross-references spreadsheets & HubSpot CRM”12:46 key indicators of when a spreadsheet is not enough14:37 UK-based, single person managing 100 partners15:40 What is it that drives more revenue?16:44 “the time that they would spend checking HubSpot…”18:55 It is common to be wary of direct / partner team separation19:36 how to structure for increased team synergy21:55 Partnerstack as an example of integrated partner teams24:31 Pro Tips include: Partner landing page, organization, strategyAbout PartnerstackPartnerStack helps you recruit, engage, and scale your entire ecosystem of partners — from affiliates to referral and reseller partners.Handy Links for more information about Partnerstackhttps://partnerstack.com/resourcesConnect with Negar and PartnerstackNegar on LinkedInBook a time to chat with NegarPartnerstack on HubDo MarketplacePartnerstack Website Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.Connect with Pete at:LinkedIn: https://www.linkedin.com/in/penichol/Email: [email protected]: www.bookachatwithpete.com For questions about this episode, email [email protected] The HubDo Podcast is a production of HubDo ApS Denmark.All rights reserved.
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