SummaryIn this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup and explains how partnerships have influenced their product decisions. Bethany emphasizes the importance of setting clear expectations with partners and shares advice on avoiding pitfalls in partnerships. She also discusses the use of video in reaching out to partners, enabling partners, and scaling the partnership program. The episode concludes with tactical advice on getting started with video in partnerships.TakeawaysPartnerships are a cost-effective way to grow a startup and leverage partner audiences.Setting clear expectations with partners is crucial to avoid pitfalls and ensure mutual value.Video can be used to reach out to partners, enable partners, and scale the partnership program.Transparency and alignment are key to successful partnerships.Getting started with video in partnerships involves creating personalized videos for partners and showcasing the benefits of the partnership.Chapters00:00 Introduction and Holiday Break01:52 Introduction to Partner Program with Video for Video03:29 Benefits of Building a Partner Program05:38 High-Level Strategy and Outcomes07:47 Timing and Starting the Partner Program09:39 Avoiding Pitfalls and Setting Clear Expectations11:12 Driving Adoption of Partnerships Internally13:22 Thinking of Partners as Unique14:38 Using Video in Building the Partnership Program18:01 Transparency and Aligning Expectations21:09 Focus on Individual Goals24:19 Using Video in Partnerships29:49 Getting Started with Video in Partnerships

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