Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own success story of generating millions of dollars in revenue through partnerships. He emphasizes the importance of focusing on solving customer problems and leveraging affiliate marketing and partnerships.TakeawaysPartnerships are a powerful way to solve business problems and provide a better experience for customers.Business owners often have barriers and a scarcity mindset when it comes to using partnerships.Pedro's success in generating revenue through partnerships highlights the importance of focusing on solving customer problems and leveraging affiliate marketing.A tactical takeaway is to facilitate introductions and build a network to create mutual success with partners.Chapters00:00 Introduction and Catching Up01:14 Introducing the Guest and the Topic02:09 The Hot Take: Why Not Using Partners to Solve Business Problems is Comical03:01 Barriers and Disconnect in Using Partnerships06:10 Pedro's Success in Generating Revenue through Partnerships12:58 Connecting Partnerships to Solving Business Problems20:30 Leveraging Affiliate Marketing and Partnerships24:06 Tactical Takeaway: Facilitating Introductions and Building a Network27:04 Conclusion

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