What if the secret to business success isn't adding more but stripping away everything unnecessary?In this eye-opening episode, we dive deep with business coach Robin Waite to explore why complexity is killing your business and how first principles thinking—a concept dating back to Aristotle—might be your most powerful tool for breaking through. Discover why the most successful businesses are often the most boring ones, how ego drives unnecessary complexity, and practical strategies for identifying what actually matters in your business model. Robin shares surprising insights about why your marketing metrics might be leading you astray and how to attract clients who truly value what you offer.Keywords: first principles thinking, business complexity, Robin Waite, entrepreneurship, simplicity in business, marketing strategy, business focus, Aristotle, Elon Musk, customer identity

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