Gymshark started in Ben Francis’s parents' garage in the Midlands, with lessons from his gran on how to sew.Ten years on, the fitness apparel company’s a global business valued at one and a quarter billion pounds and has just opened its first IRL store on London's Regent Street.In this episode we talk about:Why Gymshark's "a story of failure"The power of leading from your gut The test and learn mentality Why he didn't take a salary for two yearsThe value of hustlingWhat they're doing to make their Regent Street store a unique retail experienceThe philosophy of "community, conditioning and retail "Head to standard.co.uk/business for more interviews, news, analysis and features, or pick up the Evening Standard newspaper.  Hosted on Acast. See acast.com/privacy for more information.

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