How can enterprises scale generative AI without sacrificing security, compliance, or control? 🔒In this episode of How Hard Can It Be?, host Alex Schlager (CEO, Aiceberg) welcomes Eduardo Ordax, Principal Go-to-Market Lead for Generative AI at Amazon Web Services (EMEA). Eduardo partners with some of the world’s most complex organizations to design and deploy GenAI strategies that scale safely—from prototype to production.

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