Dreaming of quitting your day job? 

Today we’re joined by D’arcy and Clutz from Bloody Brilliant Beers. 

They started off as two mates reviewing craft beers and have now quit their full time jobs, grown an audience of over 500,000, built an audience so loyal some of them even have the podcast logo tattooed on them (yes really) and worked with Dominos, Red Bull and Betr. 



We chat about: 

🎙️How to build a community that can’t wait to listen to your podcast every week 

🎙️What makes a successful co-host partnership

🎙️How to monetise your podcast and secure brand deals 

🎙️The REAL behind the scenes of building a successful podcast 

0:00 - Who are the Bloody Brilliant Beers Boys?

2:15 - How did they go from drinking beers to quitting their full time jobs 

6:45 - What they’ve changed over the years to grow the podcast 

8:19 - The segment that kick started their growth (that you can do too!) 

9:07 - What to add in if you want to build trust and engagement with your community 

11:38 - What they’ve changed recently & noticed a huge difference with 

12:36 - The key to having a good show 

18:10 - The BEST thing that’s come out of having the podcast 

19:07 - How to create a two way conversation with your audience 

22:06 - Do you need to have a specific set? 

25:02 - The craziest things one of their listeners have done 

27:03 - Come up with THIS for your audience from day one (and tell us if you have one for HDIP) 

27:50 - Advice for anyone starting with a co-host

34:23 - When did they know it was going to be more than just a hobby

39:36 - Where did their first brand deal come from?

41:06 - Where most podcasters go wrong when they monetise 

41:36 - How to make enough money to quit your full time job 

47:02 - Where is podcasting heading in 2026 and beyond?

50:32 - Advice for anyone starting out right now 



Want to actually take action from this episode? Download the Debrief & read about the different types of monetisation here http://project-c-2.kit.com/ep-4-bbb



Find Bloody Brilliant Beers over at @bloodybrilliantbeers and  https://linktr.ee/bloodybrilliantbeers 



Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

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