Most podcasters are sabotaging their own growth … and they don’t even know it. 

Shelby Van Zwol and the team at Chain Social are behind so many of the brands that you love and trust including Mecca They’ve generated over a billion in sales and in an Australian first launched an event with  t Meta, Pinterest, TikTok and Klaviyo earlier this year. 

You might be wondering why on earth we have one of the Top 3 Women in eCommerce on the show (yep she earnt that title) and it’s because not only is one of the most incredible marketing brains BUT we’ve seen too many people waste money when they dabble with paid media spend so we’re here to teach you how to do it the right way. 

We chat about: 

🎙️How to get people talking about your podcast EVEN in a saturated market 

🎙️When you should start running paid ads 

🎙️The huge mistake most podcasters make before they even hit record 

🎙️Her number one hack to generate attention (and it’s FREE!) 



0:00 - Who Is Shelby Van Zwol 

2:47 - Why Shelby thinks DOAC is such a popular podcast 

4:31 - What to do if you’re struggling to get any new listeners to your podcast 

7:28 - Where should you be marketing your podcast?

9:10 - How to get people talking about your podcast (or product) 

11:15 - Does your podcast have a strong enough niche?

13:56 - The most UNDERRATED tactic to grow your podcast and community16:10 - What content should you post on your podcast page?

17:41 - Marketers Bias is sabotaging your content 

19:43 - You won’t believe what Chain Social are about to do …. 

23:19 - How you can apply this to your podcast 

27:52 - These types of content will get people to listen to your podcast 

33:33 - With the rise of AI, you need to do this MORE (and all the big brands have already started) 

36:59 - If you want to put paid spend behind your podcast LISTEN TO THIS FIRST 

40:17 - Your very own mini ads masterclass 

52:38 - The key to standing out in the podcasting world today 



Want to actually take action from this episode? Download the Debrief here - project-c-2.kit.com/ep6-shelby



Find Shelby over at @shelbyvanzwol and @chainsocial 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

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