Toni & Ryan has been named by Apple as a podcast they love, is on the top charts every single week, gets millions of downloads every single month and was named as one of Australia’s favourite podcasts … but it started out as two friends recording a demo and having a laugh. 
Today I’m joined by Ryan Jon to talk about building the community behind Toni and Ryan (The TARPers), and how they’ve built a podcast so many people love to listen too every single week.
From the content strategy, reels and what’s actually worked to grow the podcast we cover it all! 

We chat about: 
🎙️The strategy to make sure you NEVER run out of content 
🎙️The things that build a community that can’t wait to tune in every single week 
🎙️How to create moments that go viral 
You’ll hear: 
0:00 - Who is Ryan Jon 
3:09 - How they come up with new content every single week 
4:21 - This will give you the BEST reactions with any guests or your co-host 
5:10 - Where to find great content
6:38 - Should you tell your guests or co-hosts what you’re going to talk about?
9:36 - The KEY to incredible podcasts 
10:28 - And how to choose moments that will go viral 
12:12 - How to create a loyal community that can’t wait to listen every single week
14:00 - Getting 1000 people to show up to a meet and greet in 24 hours 
16:28 - Naming your community 
18:25 - How to get your community to actually engage and send in questions and stories 
20:38 - How to monetise your podcast without ads 
29:14 - The biggest thing that grew the show to millions of downloads 
32:46 - If you’re scared to start creating content, listen to this 
34:08 - How Toni & Ryan actually started 
36:08 - How to make sure people stay to the end of your podcast 
36:30 - The strategy to choose the right ads and partners for your show 
39:24 - If you want to start a podcast ask yourself this question first 
40:34 - Bringing your producers into the conversation 
42:19 - The team behind Toni & Ryan 
43:53 - Where you should focus your attention in 2026 
50:12 - The podcasts that inspire Ryan 
53:53 - Most embarrassing behind the scenes moment 
55:29 - Best advice that Ryan’s ever been given 
Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep13-ryan-jon 
Find Ryan over at https://www.instagram.com/ryan.jon And listen to Toni & Ryan on Apple - https://podcasts.apple.com/au/podcast/toni-and-ryan/id1526634903 
Spotify - https://open.spotify.com/show/5OzkclFjD6iAjtAuo7aIYt 
Youtube - https://www.youtube.com/@ToniandRyan 
Check out their Patreon here - https://www.patreon.com/cw/ToniandRyan 
Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 
Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

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