#27 If you’re waiting hours (or worse, days) to follow up with caregiver applicants, you’re already losing the best talent. Louie Frank of Activated Insights breaks down why “24 minutes is the new 24 hours” when it comes to caregiver recruiting—and how agencies can fix mid-funnel drop-off before it costs them hires. You’ll learn how to audit your own application process, speed up first contact, and use culture as a conversion tool, not just a retention play. You’ll take away practical, data-backed steps to improve applicant-to-hire ratios and keep your pipeline moving.Louie Frank on [email protected] Insights Recruit Tool2025 Benchmarking ReportChapters:02:32 Understanding Workforce Analytics in Home Care08:21 Analyzing Turnover Rates and Their Implications12:33 The Importance of Culture and Mission Alignment16:42 Mid Funnel Challenges in Recruitment22:43 Effective Communication Strategies for Applicants23:29 Engaging Applicants Through Text Messaging30:27 Scheduling and Conducting Interviews36:30 Automating Background Checks and Metrics42:04 Qualitative vs Quantitative Hiring Metrics50:28 The Future of Recruitment in Home Care
This episode is brought to you by 52 Weeks Marketing.80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.

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