Live from HCAOA—20 minute conversation with Matt Ericksen, VP of Sales at Griswold Home Care Corporate Office in Blue Bell, PA. Highlights:He’s been in home care for 13, at Griswold for 5 yearsGriswold is 40 years in, founded by Jean Griswold, 230 locations in 32 statesHe got a history degree, but his wife urged him into health care scheduling, the rest is historyHome care has been his intersection for purpose, creativity, and coaching We have to do away with transactional caregiving, transactional schedulingWe have to pivot to solutions-based services and position it as such to familiesThe transition includes hourly care + remote monitoring to familiarize families with alternative, solutions-based services13:40 - Example: Parkinson’s CareA Parkinson's patient who avoids a serious fall or aspiration event might prevent 2-3 additional hospitalizations over the next 18 months.The ROI: One prevented hospitalization often cascades into preventing 2-4 more. That's $40,000-$140,000 in cumulative savings. That's when affordability flips from cost-center to investment.We have to communicate the story the numbers tell in a human-centered way that clients and families understandAgencies that are succeeding are nimble, adaptable, and solutions-focusedSponsors:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid paymentsHomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team

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