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Listen "Why a Fractional CMO Might Be the Missing Piece in Your Higher Ed Marketing Strategy"
Episode Synopsis
What does a Fractional CMO actually do and why are ed-tech companies and colleges leaning into this flexible leadership model? In this episode, GradComm CEO Cheryl Broom is joined by Gil Rogers, founder of GR7 Marketing, whose deep roots in ed-tech and higher education make him a go-to strategist for institutions looking to get smarter, faster. Rogers shares what it really means to step in as a fractional CMO, how he helps clients clarify their marketing roadmap, and why a part-time leader can sometimes deliver full-time impact. From content planning to KPIs to building better ed-tech partnerships, Rogers breaks down what works and what colleges need to watch out for. This episode provides real-world insights from Rogers' work with ed-tech firms that prioritize student outcomes and equity, plus practical advice for institutions looking to collaborate with tech providers that actually help, not hinder.What You’ll Learn: Why a fractional CMO can help fast-track results without the overhead How outside leadership brings fresh eyes and strategy to tired campaigns Tips for vetting ed-tech partners who walk the walk on student successEmail Gil at [email protected] or connect with him on LinkedIn.Thanks for listening!Connect with GradComm:Instagram: @gradcommunicationsFacebook: @GradCommunicationsLinkedIn: @gradcommSend us a message: GradComm.com
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