What happens when a university doesn’t just adopt AI, but bakes it into its DNA? In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom sits down with two transformational leaders from American University's Kogod School of Business to explore how AI is reshaping everything from curriculum design to campus marketing and student support. Dean David Marchick and Professor & AI Instructional Faculty Fellow Angela Virtu pull back the curtain on AU’s groundbreaking AI integration, an effort so comprehensive that Poets&Quants called it “The most consequential AI transformation in business education.” With over 45 courses infused with AI, an AI-powered writing tutor, and marketing workflows redesigned by machine learning tools, AU isn’t dabbling; they’re redefining. If you’re a higher ed marketer or campus leader wondering where to start with AI, or how to do it responsibly, this episode delivers a masterclass in AI-enabled transformation.What You’ll LearnHow American University's Kogod School of Business achieved a 40% spike in applications through AI-powered outreachThe surprising ways students and faculty are using AI as a learning partnerTips for fostering faculty trust and experimentation with new toolsHow AI is impacting enrollment marketing, change management, and student success strategiesThanks for listening!Connect with GradComm:Instagram: @gradcommunicationsFacebook: @GradCommunicationsLinkedIn: @gradcommSend us a message: GradComm.com

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