High Value Publishing

High Value Publishing

Por: Eric Shanfelt
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
31 episodios disponibles

Latest episodes of the podcast High Value Publishing

Two Ways to Grow Your Digital Audience with Meta Ads 02/05/2024
How to Use Google Postmaster Tools 31/01/2024
What's Ahead for Media Companies in 2024 24/01/2024
7 Biggest Mistakes When Selling Digital Advertising 10/01/2024
How to Create an AI Generated Podcast 11/10/2023
Simplify Your Advertising Model to Drive More Revenue 13/09/2023
SmartNews: What Publishers Need to Know 06/09/2023
Fix Your Email Newsletter Subject and Preheader Text 30/08/2023
Is Google a Publisher Friend or Enemy #1? 14/08/2023
How Publishers Can Make 6-Digit Revenue with Donations 20/10/2022
Your Direct Traffic in Google Analytics Is Wrong ... Here's How To Fix It 06/10/2022
Google Search Console for Publishers 22/09/2022
How to Sell Cobranded Social Media Advertising 25/08/2022
Why Email Isn't Good Enough for Publishers Anymore 28/07/2022
Top 5 Digital Ad Mistake Publishers Make 15/07/2022
Fix My Website: Los Angeles Magazine 30/06/2022
Facebook Business Manager: The Right Way for Publishers to Set It Up 17/06/2022
Improve Your Sponsored Emails with This Simple Template 19/05/2022
Switch Now To Google Analytics 4 05/05/2022
Successful Paywall Strategies for Publishers 21/04/2022
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