ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "EP. 23 A Contrarian’s View on Branding - How to See, Think, & Do Different with Ulli Appelbaum"
Episode Synopsis
In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands.Learn more about UlliLinkedInhttps://first-the-trousers.com/ Other resourcesThe brand positioning workbookPositioning method cardsBrand positioning courseLessonsUlli’s journey of becoming a contrarianHow to protect the core business while disrupting itShepherding the brand from the POV of the customersThree ways to thrive as a contrarianCuriosity of a contrarian - hold strong opinions looselyLearn from failures and don’t hesitate to change your mindDiscussions and stories about Hallmark, Bud Light and Wrigley Episode website URL:https://www.howiechan.com/blog/podcast-ulliappelbaum-ep23How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching
More episodes of the podcast Healthy Brand with Howie Chan
EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
08/03/2024
EP. 31 From Stockbroker to Brand Master: The Journey of a Brand Strategist with Stephen Houraghan
21/02/2024
EP. 29 Once Upon a Time in Strategy Finishing School: Lessons in Strategy & Life with Julian Cole
19/12/2023
In God we trust