In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.Learn more about Meg and Paul:Meg LinkedInPaul LinkedInElmwoodLessonsStrategy needs to be provocative by having a point-of-viewChoose debate over framework, conflict over complianceMake healthcare brands desirable through emotional rewardsGet strategic inspiration in the arts and culture instead of peersHow to be a super star creativeThe epiphanies of Paul and Meg during a pivotal moment of their livesEpisode website URL:https://www.howiechan.com/blog/podcast-megandpaul-ep21  Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brandConnect with Howie:LinkedIn TwitterInstagramTikTokHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

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