Jason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn. Learn more about Jason:-        Twitter-        LinkedIn-        https://shft.agency/Top 3 Lessons:1.     Branding is not a marketing function; it cuts across everything 2.     There are no impulse buys in B2B, branding is the only way to generate sustained demand3.     “Different” always beat “better”: lean into what makes the brand unique  Episode website URL:https://www.howiechan.com/blog/podcast-jasonvana-ep15  Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie:LinkedIn TwitterInstagramTikTokYouTubeHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Ver todos los episodios