How to maintain your brand equity through difficult times
I think it would be safe to say that if you own a business, run a business, or manage a business, you have had a few sleepless nights even when things were going well. Sure, you follow the adage of “never let them see you sweat”, but inside, you carry the weight of the world on your shoulders, particularly when things begin to slow and the projections you had for the month fall short of expectations.

For information on these strategies, check out these Razor Branding Blogs:

DISCOUNT BRANDING AND WHY IT NEVER WORKS
REBRANDING FROM THE INSIDE OUT
BRANDING, RELATIONS AND LOVE
WHAT IT MEANS TO LOCALIZE YOUR BRAND
HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING
WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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