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Listen "Accessible Branding w/ Mike Barton"
Episode Synopsis
On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye, to discuss what it truly means to make your brand accessible.
From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in.
Together they explore:
How inclusive design improves UX for all audiences
Why accessible websites aren’t just about compliance—they’re about connection
What marketers need to know about alt text, screen readers, and usability
How accessibility can increase brand trust, loyalty, and market reach
Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.
From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in.
Together they explore:
How inclusive design improves UX for all audiences
Why accessible websites aren’t just about compliance—they’re about connection
What marketers need to know about alt text, screen readers, and usability
How accessibility can increase brand trust, loyalty, and market reach
Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.
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Branding Beyond Borders w/ Fernando Andreazi
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Bringing Brands to Life with Daale Carter
20/05/2025
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