💼 In the third and final mini episode recorded live at ISSA’s Business Growth Strategies conference, Hard Refresh co-host Caden Hutchens sits down with Billy McGrail and Michael Staver of KleenMark to talk about breaking free from the low-bid trap—and building a sustainable growth model rooted in value, trust, and people.From hockey careers to tariff strategy to RFP landmines,this episode is a masterclass in how KleenMark balances profit with purpose across distribution and BSC operations.In This Episode:🔹 Quick Control:Missed Mini Episode 1? Go back to Ep. 15 with Channing Johnson of KP Building ServicesMini Episode 2 (Ep. 16): Luis da Costa of Modular Concepts on values-based growthMain Series Ep. 14: Alex Crowley & Brad Klein on vertical brand strategy🔹 Clear Cache:Why chasing volume and cutting prices nearly broke KleenMark’s margin—and cultureHow value-based selling improved long-term retention, morale, and reinvestmentUsing consultative strategy and quarterly usage reports to “get sticky” with clientsTariff talk: Proactive price change conversations that built deeper trustRFP strategy: Educating clients with real procurement questions to filter low biddersBalancing janitorial and distribution models with the same brand DNATransition plans, multi-tier pricing, and 13-week performance promisesBonus: Billy’s minor league hockey story & Michael’s dreadlocks reveal💡 Whether you’re in operations, sales, or procurement, this conversation reframes how to grow without sacrificing whatmatters most.🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, or wherever you get your podcasts.Connect with the Hosts & Guests:Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/Billy McGrail – https://www.linkedin.com/in/billy-mcgrail-5687474a/Michael Staver – https://www.linkedin.com/in/michael-staver-115752b5/

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