🧹 What does six decades in the cleaning industry teach you? In this episode of Hard Refresh, host Caden Hutchens and co-host Karina Neff sit down with Ron Segura, President of Segura & Associates and a true industry legend, to trace the arc of cleaning technology from hydrochloric acid to AI-powered operations—and everything in between.With 60 years of experience across contracting, distribution, consulting, and a decade leading janitorial operations at WaltDisney Co., Ron brings history, perspective, and practical wisdom for the next generation of cleaning leaders.In This Episode:🔹 Quick Control:Upcoming August 6 Webinar led by BrightGoStay tuned for the next CLX topic + in-person event in Las VegasCatch last week’s episode: Biometrics & Behavioral Change with Josh Vesely of Findd (Ep. 19)🔹 Clear Cache:Two Truths & a Legend: Henry Winkler, Bette Midler, and Disney secretsFrom hydrochloric acid to neutral cleaners: How chemical innovation shaped the industryThe Disney decade: Managing 5M sq. ft. of corporate real estate and 120 in-house janitorsThe danger of promoting features instead of benefits when selling technologyHow to win sustainability buy-in (and get written into your client’s annual report)Why software doesn’t solve root causes—people doThe “repetitive problem” gap and how tech can finally close itRon’s call to the next generation: why the industry’s future is brighter than ever💡 Whether you’re a BSC, distributor, or manufacturer, this episode is a masterclass in honoring the past while building the future of cleaning.🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, or wherever you get your podcasts.Connect with the Hosts & Guest:Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/Ron Segura – https://www.linkedin.com/in/seguraassociates/

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