Welcome to this episode of Hard Mode with Syncio Founder Jimmy Zhong in conversation with Tractor Ventures Co-CEO Matt Allen. Jimmy and Matt talk about the bootstrapped progression for Syncio, achieving network effect along the waySyncio is on a mission to take commerce to its next stage - Collaborative Commerce. This is a world where merchants can seamlessly partner with other merchants to cross-promote and sell each others products, where merchants can grow together.Syncio does this through real-time inventory, product, and order syncing across online stores. This reduces the immense time required to manage inventory across different shopfronts, ensuring all connected shopfronts have accurate stock levels to avoid overselling. 3000+ online stores use Syncio, syncing hundreds of millions of dollars  in GMV on an annual basis.Talking points:Jimmy’s beginnings in fashionThe thing about marketplacesPivoting to ethical and sustainable lifestyle fashion focusCreating and leaning on the network effectShifting to full time focus on SyncioLaunching into accelerator programsTo go down VC path or to not go down VC path?The reality of the founder journey away from the shiny stuffHard ModeAn admiration for the growth of SingaporeCreating a category: Collaborative CommerceLinks:SyncioAkaguEthiKookaiLee Kuan YewMelbourne Accelerator ProgramModern SingaporePatagoniaStartmateShopifyOnline: www.syncio.cowww.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventuresThis episode was hosted by Matt Allen: @mattallen

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