Welcome to this episode of Hard Mode featuring Seedooh Founder & CEO Tom Richter in conversation with Tractor Ventures Co-Founder and Co-CEO Matt Allen.Seedooh is a fully automated, data-led Independent Verification Platform for public space advertising campaign reporting - the first of its kind. They’re committed to helping Australia develop a new industry standard in campaign playout reporting and they’re actively scaling into other highly-developed global markets.Discussed in this episode is Advertising Technology trends, taking a sector-wide approach to big data, the changing face of advertising attribution and how Seedooh evolved in the early days from consultancy to a platform.Talking points:Scaling an ad verification platformThe solution for advertisers and advertising agencies, globallyTaking a sector-wide approach to big dataTransitioning from consultancy to platformDividing a line between known and unknownThe changing face of advertising attributionThe future of integration and connectivityLinks:SeedoohAWS for StartupsOnline: www.seedooh.comTwitter: @SeedoohPlatformFollow Tractor Ventures on Twitter: @tractorventuresThis episode was hosted by Tractor Ventures Co-Founder & Co-CEO Matt Allen: @mattallen

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