Disco Labs Founder & CEO Gavin Ballard joins us on Hard Mode to talk about Disco’s next phase of life - transitioning to a product-first company for future growth. Disco Labs are a world–leading agency specialising in custom software and integrations for Shopify Plus merchants.They’re inaugural Shopify Plus Partners, having worked with the platform since 2008 and as they themselves say, they literally wrote the book on Shopify development.We talk about their decade long journey in the Shopify ecosystem, the future of ecommerce and what type of persona makes a good product focussed team member.Talking points:The transition to a product-first companyA decade long journey in the Shopify ecosystemShifting a companies focus for future growthThe balancing act between client and product'Didn’t end up becoming a palaeontologist’Pairing up with Tractor for optionalityThe future of ecommerceTechnical vs non-technical product peopleLinks:Disco LabsShopifySubmarineBootstrappers.com - How This Ex-Lawyer Turned Software Engineer Launched a $1 million+ Shopify SaaSClubhouseHasbroJB HiFiStripeTwilioWe Make WebsitesWildbitOnline:www.discolabs.comDisco Labs on Twitter: @DiscoLabsGavin Ballard on Twitter: @GavinBallardwww.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventures This episode was hosted by Lance Hodges: @lancehodges

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