Welcome to Hard Mode with the founder of Financial Services group Claimo: Nathan Mortlock. Claimo are specialists in claiming back junk insurance refunds for thousands of  consumers that have outlaid on car finance, credit cards, personal loans and mortgages.This team do the investigative work with finance institutions to recover these funds on behalf of the consumer, and we cover some fortunate recent aspects of the business such as consumer advocacy and referrals, plus national media coverage which boosted their customer base hugely.Talking points:Being one of the first to market, solving a problem for Aus customers, as part of Claimo’s originBanging the drum for consumers rights after Royal Commission findingsConsumer advocacy and storytelling as a claims management businessExperiencing a win with national media coverageTaking the time to discover how the market worked, but engaging with community groupsBeing in the midst of exponential growth at ClaimoTapping into more verticals in the near futureLinks:ClaimoClaimo Channel 9 reportRoyal Commission into banking misconductHow I Built This PodcastOnline:claimo.com.auNathan Mortlock on Twitter: @ClaimoNathanwww.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventures This episode was hosted by Garry Williams: @gwilliamsALTS

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