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Listen "Allan Dib: 1-Page Marketing Plan"
Episode Synopsis
Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, consultant, and bestselling author.
A couple of years ago, I fell in love with the simplicity of his model 1-Page Marketing Plan, which is brilliant for GTM companies.
It covers all the parts of the customer journey and is easy to grasp, especially for busy founders and product people who do not want or have time to study marketing for a semester.
Allan is preparing to issue a new book in 2024, The Lean Marketing.
In our chat today, we will briefly present the model, comment on some relevant trends in marketing and sales that inspired his new book, and bring you tactical tips on how to win the hearts and minds of customers in the age of fierce competition and AI.
Allan’s links mentioned in the episode:
https://www.linkedin.com/in/allandib/
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/
https://go.successwise.com/
Upcoming book: https://www.amazon.com/Lean-Marketing-leads-profit-marketing-ebook/dp/B0CQ6T5KBY/
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Get GTM Strategist book from $9.99: https://gtmstrategist.com/
GTM Strategist Substack: https://gtmstrategist.substack.com/
Maja Voje on LinkedIn: https://www.linkedin.com/in/majavoje/
A couple of years ago, I fell in love with the simplicity of his model 1-Page Marketing Plan, which is brilliant for GTM companies.
It covers all the parts of the customer journey and is easy to grasp, especially for busy founders and product people who do not want or have time to study marketing for a semester.
Allan is preparing to issue a new book in 2024, The Lean Marketing.
In our chat today, we will briefly present the model, comment on some relevant trends in marketing and sales that inspired his new book, and bring you tactical tips on how to win the hearts and minds of customers in the age of fierce competition and AI.
Allan’s links mentioned in the episode:
https://www.linkedin.com/in/allandib/
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/
https://go.successwise.com/
Upcoming book: https://www.amazon.com/Lean-Marketing-leads-profit-marketing-ebook/dp/B0CQ6T5KBY/
--
Get GTM Strategist book from $9.99: https://gtmstrategist.com/
GTM Strategist Substack: https://gtmstrategist.substack.com/
Maja Voje on LinkedIn: https://www.linkedin.com/in/majavoje/
More episodes of the podcast GTM Strategist Podcast
James Evans: The Future of User Activation
18/07/2024
Go-To-Market Made Simple
07/06/2024
Aakash Gupta: Pricing and Packaging
17/05/2024
Eleanor Thompson: Partnership-Led Growth
07/03/2024
Maja Voje and Andrej Peršolja: Positioning
22/02/2024
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