ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "James Evans: The Future of User Activation"
Episode Synopsis
It is increasingly hard to win the minds and hearts in an increasingly competitive SaaS arena. People now use so many different SaaS apps they won't tolerate bad UX and learn each in detail.
This is why it is more mission-critical than ever to activate the users we acquired and lead them toward their optimal user experience.
There is no one-size-fits-all solution.
Standard popups, emails, and push notifications get ignored.
Best-in-class SaaS companies use personalized onboarding experiences.
However, not everyone has Amazon or Netflix machine learning capacities for mass personalization.
How can you build meaningful, personalized product activation experiences for users that will make their day instead of annoy them?
James Evans, co-founder and CEO of CommandBar, an AI-powered User Assistance platform used by Clearbit, AngelList, Convertkit, Hashicorp, Gusto, 6sense, Netlify, Launchdarkly and many others. The team served 20M end users in merely four years, supported by $24M capital from Insight, Itai Tsiddon, Thrive, and YC.
James and I discussed the future of activation and how to craft Go-to-market strategies for AI-first products.
Links:
https://www.commandbar.com/
https://www.linkedin.com/in/james-evans-7086b3126/
James shared his thoughts on positioning and category creation on Kyle Poyar’s Substack Growth Unhinged: https://www.growthunhinged.com/p/category-creation
CommandBar’s pitch deck (also featured by TechCrunch): https://www.commandbar.com/blog/commandbars-seed-deck/
How James thinks about pricing for SaaS AI products: https://www.commandbar.com/blog/ai-saas-pricing/
--
GTM Strategist:
https://gtmstrategist.com/
https://www.linkedin.com/in/majavoje/
https://gtmstrategist.substack.com/
This is why it is more mission-critical than ever to activate the users we acquired and lead them toward their optimal user experience.
There is no one-size-fits-all solution.
Standard popups, emails, and push notifications get ignored.
Best-in-class SaaS companies use personalized onboarding experiences.
However, not everyone has Amazon or Netflix machine learning capacities for mass personalization.
How can you build meaningful, personalized product activation experiences for users that will make their day instead of annoy them?
James Evans, co-founder and CEO of CommandBar, an AI-powered User Assistance platform used by Clearbit, AngelList, Convertkit, Hashicorp, Gusto, 6sense, Netlify, Launchdarkly and many others. The team served 20M end users in merely four years, supported by $24M capital from Insight, Itai Tsiddon, Thrive, and YC.
James and I discussed the future of activation and how to craft Go-to-market strategies for AI-first products.
Links:
https://www.commandbar.com/
https://www.linkedin.com/in/james-evans-7086b3126/
James shared his thoughts on positioning and category creation on Kyle Poyar’s Substack Growth Unhinged: https://www.growthunhinged.com/p/category-creation
CommandBar’s pitch deck (also featured by TechCrunch): https://www.commandbar.com/blog/commandbars-seed-deck/
How James thinks about pricing for SaaS AI products: https://www.commandbar.com/blog/ai-saas-pricing/
--
GTM Strategist:
https://gtmstrategist.com/
https://www.linkedin.com/in/majavoje/
https://gtmstrategist.substack.com/
More episodes of the podcast GTM Strategist Podcast
Go-To-Market Made Simple
07/06/2024
Aakash Gupta: Pricing and Packaging
17/05/2024
Eleanor Thompson: Partnership-Led Growth
07/03/2024
Maja Voje and Andrej Peršolja: Positioning
22/02/2024
In God we trust