Strap in as we master the tightrope walk of scaling a service-based company with none other than Adam Cordner. Adam’s rollercoaster journey from a special effects artist to software leader & investor is chock-full of invaluable insights that promise to redefine how you perceive business growth and investment risks. Whether you’re an entrepreneur, an investor, or a curious listener, Adam’s unique perspective, derived from a diverse career and a coffee pod venture, is sure to leave you richer in knowledge and understanding.Our conversation with Adam not only peels back the layers of his fascinating career journey but also dives deep into the heart of sales strategies and the investor mindset. Imagine owning the power to think like an investor while selling, and using this to help customers buy instead of just selling to them. Intrigued much? We unravel this and more, while also exploring the concept of 'helping people buy' and how that intertwines with customer service to create an unforgettable customer experience. In the realm of sales, understanding your customer is the compass that guides your ship. In our enlightening chat with Adam, we navigate the importance of empathy, customer-centricity, and the strategic use of CRM to identify potential customers. We also delve into the realm of disruption, discussing how to bridge the gap between customer expectations and company offerings. By the end of this episode, you'll not only have a new perspective on business growth and sales strategy but also a renewed understanding of your customer's needs. Tune in for an episode brimming with practical tips, transformative insights, and thought-provoking discussions.

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