Find out why most CFO's think "Sales guys are Liars".Navigating the Intersection of Accounting and Sales: Insights from a CFO turned Sales Leader.In this episode of GrowthPulse, hosts Dan Bartels and Simon Peterson sit down with David Boyar, a former CFO who made the bold leap into software sales leadership.David shares his unique path from the finance seat to the frontlines of revenue generation—offering a rare perspective on how financial acumen can shape more strategic, empathetic, and effective sales practices.This episode is packed with real-world insights for sales professionals, accountants, and business leaders alike. We unpack:    •    Why empathy is a superpower in sales    •    How incentive structures can make or break a team    •    The value of professional skepticism in business development    •    What salespeople need to understand to earn the trust of finance leaders    •    Why investing in yourself is always the best ROITimestamps:00:00 Introduction and Background01:35 Welcome to Growth Pulse02:24 Introducing David Boyar07:43 David’s Career Journey14:08 Transition to Change GPS15:36 Navigating Sales and Growth21:20 Understanding Sales Forecasts28:53 Sales Forecasting and Validation30:11 Incentives and Organizational Breakdown31:06 Australian vs. North American Sales Incentives32:56 Incentive Plans in Small and Big Businesses37:42 Challenges in Sales Territories and Lead Management52:02 Sales Professionalism and Continuous Learning56:53 Final Thoughts and Advice#B2BSales #SalesLeadership #GrowthPulsePodcast #SalesStrategy #Resilience #Competitiveness #SalesSuccess #Podcast

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