Erika Cruz is a Self-Discovery Expert, founder of Purpose Driven Latina, and a TikTok Partner. She helps the Latinx community align with their purpose and find fulfillment through mindset and mindfulness. After eight years in the tech industry, Erika has turned her side hustle into her main hustle - all thanks to TikTok. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect others with the tools and resources to kill it. Her content on TikTok focuses on bringing people back to themselves so they can align with their deeper purpose, gain confidence, and dream big. And that is very much what today’s episode is all about. She shares her self-discovery journey as a first-generation entrepreneur and content creator. We chat about how she went from assimilation to now breaking generational barriers unapologetically!

Erika's Reading List:

The Artist's Way
The Untethered Soul
The Alchemist
Everything is Figureoutable
The Four Agreements


I launched my 12-week 1-on-1 coaching program!! It was created to empower you to step into your fullest potential on and offline and designed to help you grow your personal life and business goals. Whether you’re a creative, content creator or entrepreneur,I want to help you get unstuck and succeed in business, self-confidence and life! So if you feel like this is your time for that transformation and self-investment, fill out the questionnaire here to schedule a clarity call with me! I can’t wait to hear about your personal stories and goals.

Connect with us on social:

@growwiththeflowpodcast

@itzycanales

@theerikacruz

Erika's TikTok

theerikacruz.com


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