YOU’RE STUCK IN A LAND OF EITHER/OR...

And it’s making it hard for your brain to reconcile what your heart is experiencing.

Example: Many in marketing feel “lost” and uncertain. But they’ve also seen things that make sense to them and inspires them. In these moments they feel “found”.

But then they get lost again. Only to be found again.

This cycle repeats over and over and it shakes our confidence. It can cause the best of us to be neurotic.

“Am I lost or am I found? Do I know what I’m doing or do I have no clue? Am I clear or am I confused. I thought I understood this, now I’m not sure..”

In this place you’re either one thing or something else but you can’t be both when you live in the land of either/or.

Take a moment and remember what it’s like to question yourself, wondering if you’re on the right path or wrong path. Feel the uncertainty and doubt.

This is a confusing existence and a gateway to the Dark Night of the Soul.

BUT THERE’S RELIEF IN THE LAND OF BOTH/AND.

It’s possible that you can be both lost AND found. Right AND wrong.

You can be on the right track in your marketing even when things don’t feel like they’re working. You are both on the right track AND things aren’t working.

That doesn’t mean you need to stop what you’re doing and go a completely different direction.

I see this all the time when entrepreneurs get stuck, question themselves and then change direction.

They spend so much time changing direction they never get traction towards their goals.

To live in Both/And, you have to expand your mind to the bigger picture and resist any temptation to judge where you are.

From an elevated perspective, simply look down on all of “it” and notice what’s true and serving you and what’s not in alignment.

Then make some adjustments to bring your life (or marketing) into alignment.

You’ll keep doing this realignment over and over.

But when you do it from a place of Either/Or you cut off too much of what’s working.

In the land of Both/And you can realign yourself, keeping what works and adjusting the rest.

And when you do, you’ll find you make more progress towards your targets and have more peace in your heart.

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