I DON’T CARE ABOUT WHAT YOU KNOW... I CARE ABOUT WHAT YOU HAVE SEEN.

Knowledge is boring and generic. It doesn’t help me the way your life experience helps me.

It also doesn’t create connection with me like your life experience connects with me.

And here’s the problem with knowledge for you...

Because there’s so much to know, you never feel like you know enough.

And that stops you from marketing your important work.

Marketing is about connection not information.

Information is everywhere. But someone who gets me is rare.

When you share what life has taught you, I feel like you get me. I feel seen and not alone.

I don’t want to do business with those who know it all. That feels risky and confirms my insecurities that I’m not good enough and you’re better than me.

I’m more likely to do business with someone who gets me because that feels safe. I feel known.

This is where you need to come from in marketing.

Just share your story. Share what life has taught you. Share what you have seen. Share what you have learned.

Tell me why you’re so passionate about what you do.

Tell me the problem you ran into and how you got to the other side.

Your problems are my problems. Your fears are my fears. Your insecurities are my insecurities.

When you’re real and human, it gives me permission to be real and human.

And people that are real and human make the best clients.

So be what you want to attract. Share what life has taught you. Share what you have seen. And watch your tribe grow.

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